Keep It Unisex Classic T-Shirt | AE250 | Civic Roots

Keep it.

A short phrase. A long responsibility.

In 1776, a radical idea took root: that legitimate government comes not from kings or conquest—but from the consent of the governed. From that idea, an experiment began.

Nearly 250 years later, that experiment is still underway.

As Benjamin Franklin is often quoted:
“A republic… if you can keep it.”

This shirt is part of the American Experiment @ 250 (AE250) collection—a quiet acknowledgment that self-government is not guaranteed. It depends on what we choose to do with it.

The message is intentionally minimal. The meaning is not.

The back seal connects this simple phrase to a larger civic story—one that continues to unfold.

Wear it as a reminder.
Wear it as an invitation.

Keep it.

Key Features
• Front message: Keep It (centered)
• Back design: AE250 commemorative seal (centered)
• Durable, everyday classic tee
• Unisex fit designed for broad comfort and wearability
• Structured feel with a slightly heavier fabric
• Designed for civic-minded, thoughtful expression

Sizing Guidance
• Unisex fit
• Runs true to size
• Size range: S–5XL
• For a more fitted look, consider sizing down
• For a relaxed fit, choose your regular size

Materials & Fabric
• Gildan 5000
• 100% cotton
• Fabric weight: 5.3 oz/yd²
• Open-end yarn for a more structured feel
• Taped neck and shoulders for durability
• Double seam at sleeves and bottom hem

Made on Demand
Each Civic Roots piece is made just for you when you order.
This helps reduce overproduction and supports more thoughtful, intentional purchasing.

Care & Compliance
• Machine wash cold, inside-out
• Tumble dry low or hang dry for best longevity
• Do not iron directly on design

Compliance:
This product meets general safety and compliance requirements.
For EU customers: no hazardous substances are intentionally used in production.

Part of the American Experiment @ 250.
Because self-government is not guaranteed.
It’s something we choose to keep.